Brand Attributes: Bottle/Packaging
Orangina
Orangina’s bottles are really differentiating. According to
each flavours, the juice and the packaging change. Even if the logo on the
label remains the same, it is embellished with a hat to look alike a character.
For example, the Orangina Rouge has devil's tail and horns and the Orangina Indian is wearing a feather
headdress. Each bottle is really customized and unique!
But what is
really important about Orangina’s packaging is the famous 25cl glass bottle!
According
to Jean-Claude Breton, its creator, « this bubbly bottle is the best
French drink ever since the end of the war ». Even if it was difficult to
sell it (the barmen did not want it because the shape did not fit the fridge
size), this bubbly bottle became rapidly successful and more than 1 billion is
now sold all over the world.
This iconic
bubbly bottle is really the brand ambassador. With the shape and the grainy
texture of an orange, this innovative bottle makes Orangina easily recognizable
around the world.
And since the pulp is at the bottom of the bottle, Orangina created a new way
of drinking : shake the bottle to mix the fruit inside!
Fanta
We can find a lot of different flavors. Each bottle uses the
brand’s logo and decline it according the different tastes (yellow for lemon or
red for strawberry/kiwi for example). The bottle is finer at the top to make
easier for the customers to grab and hold it.
Fanta is also available in cans and the new look of Fanta fits right in the soda
market. It’s colorful, funny; there is more space to draw, and the mouth on the
backgrounds capture the attention. It’s definitely more varied, more cohesive
and more evident about what the brand is selling. In other words, this can is
really " fantastich " !
By Bloody Orange
Sources
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