What is it?
Sodastream is a machine’s brand which allows to create itself his sparking
drinks, with tap water and the add of a concentrate.
Where it
comes from? Sodastream is distributed by OPM France since 2008.
This
concept is quite successful, as the home-made is trendy such as machines to
make yourself your own bread. 6.5 million of machines has been already sold worldwide.
What can be
really interesting in this concept is a possible co-branding with Orangina or
Fanta. In association with Sodastream, they could sell contentrates of orange
or others tastes and the consumer will be able to reproduce the product at home
for cocktails and so on. Orangina and Fanta could develop special concentrate
bottles like Nespresso developed his own capsules.
Nevertheless,
it is not so much likely because Sodastream already sells his own concentrates
with a lot of different flavors including orange one.
Furthermore,
Sodastream and machines to create his own sparkling drinks in general are a
threat for mass retail drinks. According to some rumors, Pepsi Group tried to
buy Sodastream for 2 million dollars. But it is to develop this business with
his already existing brands or to kill the concept?
So a threat
or a partner? Wait and see….
For more
information: Site de Sodastream
By Smiling Banana!
Sources: Les Echos
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