Brand Attributes: Logos
Orangina Logo
Orangina had the chance to work with a famous artist, Bernard VILLEMOT who is well known for
its “Croix Rouge” and Orangina advertising posters.
50’s logo
Bernard VILLEMOT created a visual identity for Orangina: the table, the umbrella, the orangina
bottle, the straw and the orange zest.
60’s logo
Created from the Bernard VILLEMOT’s advertising poster. The
orange zest becomes the brand’s emblem and the word “Orangina” is written
70’s logo
Something more designed than previously. A special attention
is given to the orange zest and the bubbly
bottle which are the brand’s emblem
80’s logo
The graphic code is more modern and sophisticated. The visual is also less childish
1996 logo
The graphic code remains almost the same but the bottle reappears
and the sentence “A la pulpe d’orange” is added.
2008 logo
Orangina
incorporates the iconic bubbly bottle design into its logo. The brand also
launches a new communication platform: Shake that Orangina.
Fanta Logo
Fanta logo does not have the same history than Orangina one
in particular because the brand did not have a famous artist to work on it.
Nevertheless, we can see that over the years, the logo became more modern and
sophisticate. The logo became trendier with curves and dynamic design.
The brand has now a new logo (on the right), which is
colourful and has nice round lines. It is more flexible and in tune with the
times, perfect for its target: young people from 12 to 24 years old.
By Bloody Orange
Sources
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