Trendy bottles

According to actuality, brands often adapt their communication. It can be a special campaign, a contest with actuality-related gifts, an adaptation of packaging…Actuality can be a national event, a special party, a season…

As Fanta is a very trendy and young brand, they adapt frequently their communication. Here you can find some examples for Halloween. They change their packaging in October 2011. It is correlated with their target: usually, teenagers and young adults like Halloween.

On the other hand, Orangina changes regularly his campaigns but usually do not touch to his famous packaging (No QR code like Fanta…)

But it celebrates his 75^th birthday with 2 collector bottles designed by Bernard Villemot, a long-time partner of the brand. The 1L glass bottles were available in mass retail shops.

Orangina also collaborated with artists for some collector bottles as Coca-Cola did with Karl Lagerfeld.  Without changing the famous shape, the Portuguese graphist André imagined an original universe according to the brand’s motto. Bottles were only available in the trendy shop Colette.

By Smiling Banana

Sources :

Le blog des tendances

www.orangina.fr

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